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	<title>The Arts and Science</title>
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		<title>The Art and Science of Sports Betting Systems That Produce Profits</title>
		<link>http://www.ecsuplanetarium.org/the-art-and-science-of-sports-betting-systems-that-produce-profits-2.html</link>
		<comments>http://www.ecsuplanetarium.org/the-art-and-science-of-sports-betting-systems-that-produce-profits-2.html#comments</comments>
		<pubDate>Fri, 27 Jan 2012 02:52:33 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[arts and science]]></category>

		<guid isPermaLink="false">http://www.ecsuplanetarium.org/?p=350</guid>
		<description><![CDATA[The statistics show that most individuals in the work force who earned a college degree earn, on average, more than their non-degree earning colleagues. The statistics also show that most individuals who pursued and acquired graduate school degrees earn more, on average, than their undergraduate degree earning colleagues. The reason? They invested in their education, [...]]]></description>
			<content:encoded><![CDATA[<p>The statistics show that most individuals in the work force who earned a college degree earn, on average, more than their non-degree earning colleagues. The statistics also show that most individuals who pursued and acquired graduate school degrees earn more, on average, than their undergraduate degree earning colleagues. The reason? They invested in their education, learned how to apply the education they earned in their respective careers and are being compensated for their efforts. There is no better investment than in your education. When applied correctly, you too will be compensated for that investment.</p>
<p>I have seen it all in my day with respect to sports betting systems. Some do not work. Some are no longer relevant because of the rule changes in sports. Some sports betting systems work right away only to fail in the long run. The good news is their are plenty of excellent betting systems in existence right now.</p>
<p>Those systems are making people TONS of money, and there are thousands of people who earn a living sport betting. I can assure you that the overwhelming majority of those who do earn a living betting sports have some type of system in place that they follow verbatim. This is how you turn the life you are currently living into the dream life you could only imagine. Implement the proper systems now and you can kiss the old you goodbye.</p>
<p>On the scientific side of sports betting systems, you can start out by breaking your bankroll into 4 blocks of $250. You are only going to work with one block to begin. You can bet 5% of that first block for any given game you bet. Once you have doubled that block, add it back to your total bankroll. Now you have $1250. Break that $1250 down into four blocks, rinse, and repeat. The percentages of your bankroll that you place on each bet is up to you but I work off of 5%. The same applies to your losing streaks&#8211;just adjust your bankroll down and work the system.</p>
<p>Since systems like Bookie Busters cover a multitude of sports, you can apply these systems across different sports and create multiple profit streams to accelerate your income producing venture. These systems do work and they will make you money but you won&#8217;t get there without the investment in your education. I&#8217;m no good at playing tennis because I didn&#8217;t invest any time or effort in it. I never learned it. This investment into my sports betting education was the best decision I have ever made. Sports betting systems, when applied correctly, will make you money. The choice is yours.</p>
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		<title>Nature Inspired &#8211; Arts and Science</title>
		<link>http://www.ecsuplanetarium.org/nature-inspired-arts-and-science.html</link>
		<comments>http://www.ecsuplanetarium.org/nature-inspired-arts-and-science.html#comments</comments>
		<pubDate>Fri, 27 Jan 2012 02:52:18 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[arts and science]]></category>

		<guid isPermaLink="false">http://www.ecsuplanetarium.org/?p=343</guid>
		<description><![CDATA[Henry David Thoreau (1817-1862) died just as the American Civil War came to a full blow with the Confederate forces crossed the Potomac River to attack Federal targets in Virginia and Maryland. Today, beside his political legacy, there is also the legacy of his experimental spiritual and intellectual pursuits through communion with nature. He aspired [...]]]></description>
			<content:encoded><![CDATA[<p>Henry David Thoreau (1817-1862) died just as the American Civil War came to a full blow with the Confederate forces crossed the Potomac River to attack Federal targets in Virginia and Maryland.</p>
<p>Today, beside his political legacy, there is also the legacy of his experimental spiritual and intellectual pursuits through communion with nature.</p>
<p>He aspired to demonstrate his pursuit of the divine through communion with nature as a poet and also as a scientist.</p>
<p>In later years, his &#8220;journal&#8221; was filled with scientific observations and insights that became an important inspiration to the modern day environmental movements. Through both art and science, his transcendentalist perspective a century later became the conscious of an individual, as much as the character of a nation, our nation, America.</p>
<p>&#8220;Direct your eyes right inward, and you&#8217;ll find</p>
<p>A thousand regions in your mind</p>
<p>Yet undiscovered.&#8221; Travel them, and be Experts in home-cosmography&#8221;</p>
<p>Voice Of Thoreau<br />
&#8220;It is possible to believe that all the past is but the beginning of a beginning, and that all that is and has been is but the twilight of the dawn. It is possible to believe that all that the human mind has ever accomplished is but the dream before the awakening&#8230;.&#8221;</p>
<p>So said, H.G. Wells, english novelist and visionary, in 1902 in his article titled &#8216;Vision of the Future&#8217; in a journal called &#8220;Nature&#8221;.</p>
<p>Poetry, music, art, religion, science, and philosophy, much is rooted in inspiration by nature.</p>
<p>A deep appreciation for the laws of nature, and interconnectedness of all life on earth as we know are important for sustenance of our cultural heritage of technology innovation. Such a heritage takes us back to such great minds of modern science and technology, as Charles Darwin, Henry David Thoreau, C.V.Raman, and Albert Einstein (just to mention a few such &#8220;great minds&#8221;) must also be part of such heritage of natural philosophy. It is important thus to note that before there was modern science and technology, there was natural philosophy.</p>
<p>In parallel, and often totally integrated to the process of science and technology innovation, were such great minds in philosophy and arts that existed in America. In that world of the past included practical minded founding fathers of America as Ben Franklin, Thomas Jefferson, George Washington, and George Mason.</p>
<p>Afterward, there were other &#8220;great minds&#8221; rooted in natural philosophy such as Ralph Waldo Emerson and Henry David Thoreau. It is from such &#8220;great minds&#8221; that our heritage of deep appreciation of nature comes forward to our era at the gates of 21st Century America&#8217;s knowledge economy and our spirit of innovation. Quest for clean water and associated &#8220;natural habitats&#8221; to sustain clean water comes from this heritage here in America.</p>
<p>Thoreau integrated art and science and provided a philosophical anchor for many 20th century leaders in community, arts, and science including, Martin Luther King (community leader), Gandhi (community leader), Tagore (literary voice and poet), and B.F.Skinner (scientist). Many today considers Thoreau is the father of the modern environmental movement.</p>
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		<title>Book Summary: &#8220;Mr Shmooze &#8211; The Art and Science of Selling,&#8221; by Richard Abraham</title>
		<link>http://www.ecsuplanetarium.org/book-summary-mr-shmooze-the-art-and-science-of-selling-by-richard-abraham.html</link>
		<comments>http://www.ecsuplanetarium.org/book-summary-mr-shmooze-the-art-and-science-of-selling-by-richard-abraham.html#comments</comments>
		<pubDate>Fri, 27 Jan 2012 02:52:06 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[arts and science]]></category>

		<guid isPermaLink="false">http://www.ecsuplanetarium.org/?p=335</guid>
		<description><![CDATA[This book has been on my reading list for awhile. Then, its recent endorsement by commercial real estate broker-extraordinaire Peter Pessetto prompted me to act. &#8220;Mr. Shmooze&#8221; is the story of a man who lives his life and performs as a salesperson with the conviction that selling is not about &#8220;taking&#8221; or &#8220;persuading,&#8221; but about [...]]]></description>
			<content:encoded><![CDATA[<p>This book has been on my reading list for awhile. Then, its recent endorsement by commercial real estate broker-extraordinaire Peter Pessetto prompted me to act. &#8220;Mr. Shmooze&#8221; is the story of a man who lives his life and performs as a salesperson with the conviction that selling is not about &#8220;taking&#8221; or &#8220;persuading,&#8221; but about &#8220;giving.&#8221; Sometimes shmoozing (or schmoozing) has a negative connotation, as when a person acts kindly toward someone else in order to take advantage of them in some way.</p>
<p>However, in &#8220;Mr. Shmooze,&#8221; it is the act of asking questions and listening in order to understand what people really need (not just in business, but in life) and then giving of yourself to help them. Energizing others, making them feel special, and adding value to people&#8217;s day-to-day lives is what Mr. Shmooze is all about. He is constantly giving people special gifts and otherwise letting people know that he is thinking of them and cares about them. He gives more than he takes and has come to learn that, when he does this, he gets plenty back in return, both personally and professionally.</p>
<p>Since Mr. Shmooze is a very successful salesperson, there are numerous ideas and suggestions in the book of how to apply these concepts in sales. It shouldn&#8217;t be surprising that Mr. Shmooze says &#8220;Most successful service providers succeed because of their ability to build relationships&#8221; and also that &#8220;it&#8217;s all about adding value through your relationships.&#8221; Mr. Shmooze contends that the only way to win in sales is to establish an intimate, personal relationship with the buyer and to be able to clearly explain how your product and service will benefit her. These are not new ideas. However, there is benefit in reading about these concepts in the context of how Mr. Shmooze applies them.</p>
<p>Mr. Shmooze believes strongly in the benefits of a positive attitude; imploring us to elicit positive emotion from others and to always end each &#8220;encounter&#8221; on a high note. Mr. Shmooze also believes that people base most of their decisions on two basic sensations: pleasure and pain. If others associate you with pleasure, you win! If they associate you with pain&#8230;&#8221;</p>
<p>As a sales manager, Mr. Shmooze states that &#8220;I want passion, guts, drive and enthusiasm. And I want someone who is in love with life, who loves people and who laughs hard and often.&#8221; Someone who is truly optimistic and who really lives. Living is comprised of actions and behaviors, which are driven by feelings and emotions. So, ask yourself: since feelings and emotions are contagious, are mine worth catching? Mr. Shmooze pushes us all to do better in this regard.</p>
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		<title>The Art and Science of Teaching in the United States</title>
		<link>http://www.ecsuplanetarium.org/the-art-and-science-of-teaching-in-the-united-states.html</link>
		<comments>http://www.ecsuplanetarium.org/the-art-and-science-of-teaching-in-the-united-states.html#comments</comments>
		<pubDate>Fri, 27 Jan 2012 02:51:51 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[arts and science]]></category>

		<guid isPermaLink="false">http://www.ecsuplanetarium.org/?p=330</guid>
		<description><![CDATA[Yeats, philosopher, once said, Education is not the filling of the pail, but the lighting of the fire (www.quotations page.com). Teachers are the key to our childrens future, they are the ones who will ignite their love for learning. Teaching contains two major concepts of learning, the arts and the science. The art is defined [...]]]></description>
			<content:encoded><![CDATA[<p>Yeats, philosopher, once said, Education is not the filling of the pail, but the lighting of the fire (www.quotations page.com). Teachers are the key to our childrens future, they are the ones who will ignite their love for learning. Teaching contains two major concepts of learning, the arts and the science. The art is defined in the Encarta Encyclopedia as the product of creative human activity in which material is shaped or selected to convey an idea, emotion, or visually interesting form. This describes exactly what a teacher does in a day, they create human activity. While science is defined as, a study of anything that can be examined, tested, or verified (Encarta, 2003).The teacher is always studying the situation, examining what they can do, and verifying that their job has been complete. Teaching is an art and science that is learned and then developed through a teachers learning style.</p>
<p>Albert Einstein once said, Believe it or not, one of my deepest regrets [is that I didnt teach]. I regret this because I would have liked to have more contact with children. There has always been something about the innocence and freshness of young children that appeals to me and brings me great enjoyment to be with them. And they are so open to knowledge. I have never really found it difficult to explain basic laws of nature to children. When you reach them at their level, you can read in their eyes their genuine interest and appreciation (Parkway, 2001, p. 5). Albert Einstein was a mastermind and knew that teaching children was the only way to open little minds to great wisdom. It takes a special kind of person, one who knew that teaching was the life, not career, that they wanted to lead. Teachers are required to do the dance, a way of smoothly persuading the students to achieve greatness. This is the mentally, emotional, and physically preparation dance, or motion, that develops the entire package of teaching the students how to learn. This is the ability to maneuver through lesson plans, teaching strategies, print-rich classroom environments, classroom management, discipline tactics, parental lack of support or to much support, and all the other encounters teachers learn to juggle. This is the art and science of teaching, the ability to multi-task all the above items and still manage to accomplish the goal of teaching the students.</p>
<p>Daniel Lipton, Educational Theorist, explains, A love of learning, a love of inquiry, comes in many forms. In its carious manifestations we seem to reach beyond ourselves, to discover, create, and uncover. We invest ourselves in and engage ourselves with the world around us (Lipton, 2000, 22). Teachers have made a commitment to their students, to the lasting learning process, and to the schools that they teach. This means that they are to find ways to teach their class everything that the students will need in their entire lifetime, not just the school year. Liston writes about the love of learning and teaching by stating:</p>
<p>As teachers we share this love of learning with our students. To teach<br />
is to share publicly this love; it is to ask others to be drawn in by<br />
the same powers that lure and attract us; it is to try to get our<br />
students to see the grace and attraction that these &#8220;great things&#8221; have<br />
for us. In teaching we reach out toward our students in an attempt to<br />
create connections among them and our subjects. We want them to love<br />
what we find so alluring.</p>
<p>As a teacher, you cannot settle for anything less than complete knowledge and dedication to your students. This requires an eagerness to teach the students to achieve far beyond their expectations of the classroom, a desire to stay educated. An example would be, that of a parent not letting their child leave the home without the proper sills and developments to live by themselves. Teachers do not want their children to go into life without the proper education (Cain, 2001).</p>
<p>Liston writes, Good teaching entails a kind of romantic love of the learning enterprise; it is motivated by and infuses other with a love of inquiryif guided by an enlarged love, teaching can become an ongoing struggle that nourishes our students and our own soul. (Liston, 2000, p. 81). Teaching is based on both a physical and emotional level, or emotional and intellectual work. No matter what the age or grade level that is taught, teachers are effective through emotions and ideas on how to spark the students interest in learning. When a teacher is successful in a lesson plan, it feel as though anything can be conquered. This is an affirmation that most professions will never achieve in their careers (Liston, 2000). Teachers have learned that the their art of teaching is to shape and explore the needing minds of their students.</p>
<p>Frank Smith, a leading educational theorist, remarks, The brutally simple motivation behind the development and imposition of all systematic instructional programs is a lack of trust that the teacher can teach and that the student can learn. To be effective, teachers must have flexibility to tailor their methods to the needs of individual students (Perlich, 2000, pg. 1). This is the art and the science of teaching. The ability to put the trust back into the teacher and the students and to do it in a creative manner. Lesson planning is one of the ways that teachers can develop flexibility and tailor the needs of individual students. This is because the lesson plan is the core of the classroom stability and what will really make the student want to learn. There is a special art/style that a teacher must possess in order to accommodate to these classes. Lesson plans need to hold onto the childs interest and also to each students learning style. The lesson should be well thought out and very well planned, on the teachers behalf. Lesson plans should follow these simple rules:</p>
<p>1. Identify the special needs of each student through assessment and evaluation.</p>
<p>2. Choose a lesson based on the needs of the group and the experiences or lessons wanted to learn.</p>
<p>3. Make good decisions on how the book will be used in the class (Batzle, 1996).</p>
<p>Other questions a teacher might think of when developing lesson plans is is it interesting to the students and how long will it keep their attention. Learning should be fun and not something that gets moans and groans when talking about. Sesame Street is a great program for children to watch and this program is done in a manner what children, as young as 12 months, dont realize that they are learning. Melanie Roberts, Special Education Teacher, noticed that her 20 month old son could count to 20 without her help. Upon further investigation, she found that he had learned this from Sesame Street. He didnt even know he was learning because he was enjoying what he was doing (Roberts, 2003). This is how teachers lessons should be, an unknown learning process. A way to do this is to always educate yourself and learn new strategies for teaching subjects.</p>
<p>For reading, a fun and educational lesson plan would be to have the students read or have the teacher read a favorite book. When the book is finished assess the students by shared writing or a writing workshop. An example would be reading the book, Stone Soup. After having read the book, the students will then have the student make the story into a poster, create a new ending in groups, use a setting to create a postcard, or create a paper doll for each character and act out the book. The teacher can even have a special stone and make soup with the class after the lesson and assessment has been done. There are so many ways to have the students learn without realizing this. Another great resource would be to use online reading sites. Links for Learning, [http://www.links-for-learning.com] has a great resources book site for teachers. These books provide grade leveled reading books.</p>
<p>Diane Perlich, leader for the California Literature Project, states, Anyway you look at it, children in our classroom will live in the future and it is out responsibility as educators to provide the learning environment in which they can be successfully prepared (Perlich, 2000, p.1). A print rich environment is so important in developing a positive atmosphere that will provide learning in the classroom. With this aura developed by the teacher, the students will be able to openly express their thoughts and personality, breaching the door between a higher thought process and that child. This room will provide a place for the students to escape from any hardships they might encounter outside of the classroom and allow this place to be their safe haven. A good example of how to make a classroom print-rich friendly is to have a moveable word wall. This is a giant piece of paper with the alphabet attached to it. When the students learn a new word, their spelling words, etc. the teacher attaches that word to the Word Wall under the appropriate letter. This will help with phonics, sight reading, and memorization of words. A literacy-rich environment would include, learning centers, colorful rugs, or grouped seating arrangements, Anything can make a classroom print-friendly, as long as the classroom will allow the students to feel important and comfortable when learning.</p>
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		<title>Popular Master&#8217;s Programs Within The Arts And Sciences</title>
		<link>http://www.ecsuplanetarium.org/popular-masters-programs-within-the-arts-and-sciences.html</link>
		<comments>http://www.ecsuplanetarium.org/popular-masters-programs-within-the-arts-and-sciences.html#comments</comments>
		<pubDate>Fri, 27 Jan 2012 02:51:38 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[arts and science]]></category>

		<guid isPermaLink="false">http://www.ecsuplanetarium.org/?p=322</guid>
		<description><![CDATA[The University of Drexel in Philadelphia offers students many great graduate programs within the Arts and Sciences. These programs are great options for individuals who wish to pursue an advanced degree within that focus of education. Drexel offers an unparalleled experience. One of the programs that Drexel offers in Arts and Sciences is in Biological [...]]]></description>
			<content:encoded><![CDATA[<p>The University of Drexel in Philadelphia offers students many great graduate programs within the Arts and Sciences. These programs are great options for individuals who wish to pursue an advanced degree within that focus of education. Drexel offers an unparalleled experience.</p>
<p>One of the programs that Drexel offers in Arts and Sciences is in Biological Sciences. This is a great program for individuals who are interested in scientific research, genetics, molecular and cellular biology, as well as biostatistics. This program gives the option of completing a thesis or not, depending on what your goals are within the program. Students who successfully graduate from the Biological Sciences program are able to enter into a career in the field in a position of leadership.</p>
<p>Another option is to pursue a Master of Science in Communication. Students who enter into this program are able to begin careers in a great number of areas. The program offers three areas of specialization that include technical communication, science communication, and public communication. The basis of the program provides students with a foundation in theoretical approaches to communication. The perks of choosing to enroll in this program are that individuals who come from a variety of educational backgrounds can benefit from it.</p>
<p>The graduate program in Environmental Policy gives students a comprehensive and multidisciplinary approach to the development, implementation, and evaluation of environmental policy. This is a perfect choice for individuals who want to enter into careers as policy analysts. This program gives the insights necessary for students to learn about environmental values and how to effectively engage in environmental issues. Students are able to learn how such policies come about, the engineering and scientific basis of effective environmental policies, as well as how to accomplish environmental improvements.</p>
<p>Drexel also has a Master&#8217;s program in Mathematics for individuals who are interested in all things numbers. Students in the program must complete a series of courses in linear algebra, principles of analysis, and complex variables. Students can then round out their program by choosing 10 courses in any field of math as long as they are at the graduate level.</p>
<p>There is also a Masters program in Physics. Students can specialize in astrophysics, biophysics, chaos theory/nonlinear dynamics, or condensed matter and particle physics. The environment in the Physics program is one that allows the understanding of current topics and trends within the field of physics. Requirements of the program include completing 45 graduate credits.</p>
<p>One popular graduate degree option offered by the University is in Psychology. The Psychology program is well known and allows students to hone their skills within the field. Many students use this program as a stepping stone to their doctoral program. Students must complete all coursework successfully as well as participate in lab activities during their program.</p>
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		<title>Selling Is Both A skill And A Science</title>
		<link>http://www.ecsuplanetarium.org/selling-is-both-a-skill-and-a-science.html</link>
		<comments>http://www.ecsuplanetarium.org/selling-is-both-a-skill-and-a-science.html#comments</comments>
		<pubDate>Sat, 19 Nov 2011 02:44:15 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[arts and science]]></category>

		<guid isPermaLink="false">http://www.ecsuplanetarium.org/?p=317</guid>
		<description><![CDATA[Initially when i first started in the investment and financial services field, more than three decades ago, the most efficient representative in the company had a poster displayed prominently around the wall to his office that read, &#8220;Selling is like shaving. If you don&#8217;t get it done everyday, you&#8217;re a bum!&#8221; The essence of this [...]]]></description>
			<content:encoded><![CDATA[<p>Initially when i first started in the investment and financial services field, more than three decades ago, the most efficient representative in the company had a poster displayed prominently around the wall to his office that read, &#8220;Selling is like shaving. If you don&#8217;t get it done everyday, you&#8217;re a bum!&#8221; The essence of this poster has always been &#8220;engraved&#8221; in my mind since, and that is, that yesterday&#8217;s conquests are merely old news, and something must successfully perform the same thing repeatedly in order to truly be considered a professional and an expert.</p>
<p>As I have trained many others in a variety of fields, including selling and marketing, training, management, leadership, negotiations, and several the areas since then, I&#8217;ve always incorporated the themes of all things in everyday life being some sort of sales, and that effective selling is both a skill and a science.</p>
<p>So why do I call selling both a skill and a science? A science is something rather precise, and proper sales technique is extremely regimented. The best salespeople use the same proven technique each and every time they provide a presentation. Obviously, after a while, it appears as though it&#8217;s second nature to them, but it is still a really exact, precise, thought-out and proven methodology.</p>
<p>On the other hand, two individuals can stick to the same basic &#8220;scientific&#8221; technique, and achieve vastly different results. That&#8217;s the reason I&#8217;m stating that selling is also a skill. The very best salespeople relate well to others, and understand human nature. Many of the top salesmen ever have stated that selling is only a small percentage technical, while being predominantly understanding human instinct.</p>
<p>The very best salespeople are friendly, without being phony, and professional without having to be starchy and stuffy. Effective selling requires a sales person to do his homework to understand the requirements of the person he&#8217;s supplying, and tailoring his presentation to deal with another party&#8217;s &#8220;hot button.&#8221; The &#8220;hot button&#8221; is that set of circumstances, wording, and motivation that has got the other individual&#8217;s attention, and give them the courage to action.</p>
<p>Few individuals are in fact born salespeople. While some people are more extroverted than others, and some feel much more comfortable in a sales situation, these behaviors can be trained and made part of anyone desiring to become more effective salesperson.</p>
<p>Motivated individuals learn the techniques, practice them, and make them a part of their very own persona. I&#8217;ve trained those who began as the shyest, least articulate and outgoing individuals, and developed them into professional, talented and successful sales professionals.</p>
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		<title>Copywriting is definitely an Art along with a Science</title>
		<link>http://www.ecsuplanetarium.org/copywriting-is-definitely-an-art-along-with-a-science.html</link>
		<comments>http://www.ecsuplanetarium.org/copywriting-is-definitely-an-art-along-with-a-science.html#comments</comments>
		<pubDate>Sat, 19 Nov 2011 02:43:53 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[arts and science]]></category>

		<guid isPermaLink="false">http://www.ecsuplanetarium.org/?p=310</guid>
		<description><![CDATA[Lots of people who&#8217;re copywriters and editors of business written correspondence will state that copywriting is definitely an art. I think this is kind of funny because copywriting, at least excellent copywriting offers quite a bit to do with the social sciences, popular culture and exactly how that the mind takes information; especially when that [...]]]></description>
			<content:encoded><![CDATA[<p>Lots of people who&#8217;re copywriters and editors of business written correspondence will state that copywriting is definitely an art. I think this is kind of funny because copywriting, at least excellent copywriting offers quite a bit to do with the social sciences, popular culture and exactly how that the mind takes information; especially when that copywriting has to do with marketing.</p>
<p>It&#8217;s because of this that I&#8217;m likely to embark on a limb here and tell you just how copywriting is both an art and a science. If you get a copywriter who is too creative they are able to cause your business ads to end up in the trash and your business operation manuals to read more like a novel than a how-to book. This is why copywriting is an art and a science, than either one individually.</p>
<p>For all those copywriters who believe copywriting is an art, they could be ideal for writing poetry, stylistic phrases and novels. However, if writing business material you need to pick a copywriter who treats it like both a skill along with a science. Because that&#8217;s exactly what it is.</p>
<p>The way you find a copywriter, which could use both sides of the brain? Well, you&#8217;ll have to browse around a little bit and browse a little bit of what they&#8217;ve discussed and look at samples after which find one you believe suits the message that you desire to convey to your customer. Please consider this in 2006.</p>
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		<title>The Science and art of Self Improvement</title>
		<link>http://www.ecsuplanetarium.org/the-science-and-art-of-self-improvement.html</link>
		<comments>http://www.ecsuplanetarium.org/the-science-and-art-of-self-improvement.html#comments</comments>
		<pubDate>Sat, 19 Nov 2011 02:43:36 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[arts and science]]></category>

		<guid isPermaLink="false">http://www.ecsuplanetarium.org/?p=304</guid>
		<description><![CDATA[According to a Marketdata Enterprises market report, the U.S. self-improvement market is worth $9.6 Billion. No doubt it&#8217;s a huge industry. So huge in fact that it&#8217;s simple for the neophyte and even for that long time adept to get lost inside it. Most everyone thinking about self-development wants the quickest and most efficient way [...]]]></description>
			<content:encoded><![CDATA[<p>According to a Marketdata Enterprises market report, the U.S. self-improvement market is worth $9.6 Billion. No doubt it&#8217;s a huge industry. So huge in fact that it&#8217;s simple for the neophyte and even for that long time adept to get lost inside it.</p>
<p>Most everyone thinking about self-development wants the quickest and most efficient way to get the secrets which will lead to instant success. Finding that elusive path to success is within itself a colossal undertaking. Every guru states contain the answer to the Ultimate goal and that we are bombarded with advertisements and infomercials all promising Nirvana.</p>
<p>There are lots of theories in the field of self-improvement but only some things are certain. That is the fact that no one has all the answers and no one technique or method is useful for everyone. We are all different, our needs are different and that we will also be at different stage of growth. So, the bottom line is that it&#8217;s left to us to find, through trials and errors, what works best and what will benefit us the most.</p>
<p>That being said, there are some fundamental principles in the art and science of self-improvement that bears special attention. The very first which is the fact that there&#8217;s two different approaches to personal improvement. One of these approaches is focused on modality techniques and the other on character improvement.</p>
<p>Modality techniques could also be called, tricks of the trade. Basically it concentrates on ways to manipulate and influence people so that we can get what we want. In the worst cases, it teaches what you will expect from the slick car or truck salesman and also at best, it&#8217;s an amalgamate of pop psychology destined to get people&#8217;s approval and cooperation. It is obvious the modality techniques might help us get the stuff that we want but the question is, is it really self-development?</p>
<p>Character improvement, however, is self-development at its finest. Character improvement seeks to improve the person at its very core. It aims to turn raw potential into an effective, value driven, successful and dependable person. It&#8217;s a transformation of who the person is and not a general change in behavior.</p>
<p>The issue that way is it is a long-term process. No guru, not a secret technique or special seminar can do that overnight. It is a fundamental change that requires effort, diligence plus some form of tutorial assistance.</p>
<p>That tutorial there&#8217;s help where gurus, CDs, books and tapes are available in. These are the personal coaches who will guide us on our journey of self-improvement. They offer the information that must be assimilated to affect the personal changes that people need to make but we, and just we, can perform the work and travel the road that must be crossed to achieve our objective.</p>
<p>True self-improvement is a lifelong project. It could be asserted it&#8217;s a frame of mind. It means to be forever looking for way and means to improve who we fundamentally are. It is the ultimate quest of self-actualization, the discovery and complete exploitation in our full potential.</p>
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		<title>Outdoor Banners &#8211; Attain the Highest Impact With the Proper Mix of Art and Science</title>
		<link>http://www.ecsuplanetarium.org/outdoor-banners-attain-the-highest-impact-with-the-proper-mix-of-art-and-science.html</link>
		<comments>http://www.ecsuplanetarium.org/outdoor-banners-attain-the-highest-impact-with-the-proper-mix-of-art-and-science.html#comments</comments>
		<pubDate>Sat, 19 Nov 2011 02:43:01 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[arts and science]]></category>

		<guid isPermaLink="false">http://www.ecsuplanetarium.org/?p=296</guid>
		<description><![CDATA[The important thing to some great outdoor banner is gaining attention and maximizing impact once you have their attention. It&#8217;s not something done haphazardly, but a mix of science and art that&#8217;s gained after many years of expertise. The art some of it is choosing the best combination of simplicity and reader appeal. The science [...]]]></description>
			<content:encoded><![CDATA[<p>The important thing to some great outdoor banner is gaining attention and maximizing impact once you have their attention. It&#8217;s not something done haphazardly, but a mix of science and art that&#8217;s gained after many years of expertise.</p>
<p>The art some of it is choosing the best combination of simplicity and reader appeal. The science some of it deals with ensuring the letters and images are large enough to become readable and have the proper impact on your reader. If the banner design has attracted someone&#8217;s attention but they are too far away to browse the message or discern exactly what the images are conveying, then you&#8217;ve lost the return in your promotional investment.</p>
<p>The best bet is to possess a checklist setup when designing an outdoor banner to increase return. This is actually the one we use within our graphics business.</p>
<p>Measure the distance from the potential location from the banner and also the highest traffic area that you want to pay for.<br />
Ensure there are no physical barriers, for example trees, obscuring your message from any of the high traffic angles.<br />
Determine the content/message you want to convey while keeping it easy and having impact throughout a single glance.<br />
Determine this mixture of images and words you will use to achieve attention and also have impact on your reader.<br />
Determine the size of the letters and images in line with the distance in the location to our prime traffic area for your niche. For example, let&#8217;s say there is a major 4-way intersection 200 feet in the north wall of your building. To determine the banner size you need to look for the size of the letters and pictures making up the message. When it comes to 200 feet, the letters on a banner would need to be 20&#8243; tall to maximize the impact of the banner. Any images would need to be considered a corresponding size to the letters. A 20&#8243; letter is readable from 750 to 800 feet, but doesn&#8217;t increase the impact of the message at that distance.</p>
<p>After determining the height and proportional width from the letters and images, then you can use standard arithmetic to determine banner size. Let&#8217;s do a good example using the 200 feet because the distance. The content is a mixture of words and pictures which include a 40&#8243; X 40&#8243; logo for &#8220;Joe&#8217;s Gym&#8221; and also the words &#8220;FREE 7 DAY PASS CALL 777-7777&#8243;.</p>
<p>We will put the logo around the left and stack the written text in 2 lines simply to the right of the Joe&#8217;s Gym Logo. With line spacing, ensuring clear space bottom and top and 20 inch height for that text we end up at 48&#8243; or 4 feet tall for the banner. With the logo and proper horizontal spacing for the lettering we wind up just under 20 feet wide.</p>
<p>We now have determined the size for the banner to possess maximum impact. Next thing would be to ensure there&#8217;s enough space around the north wall to suit a 4&#8242; x 20&#8242; outdoor banner. By using this checklist and implementing the best mixture of art and science, your visitors will be assured of the greatest return on their promotional investment.</p>
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		<title>Is Marketing an Art or Science? Develop a Massive Downline</title>
		<link>http://www.ecsuplanetarium.org/is-marketing-an-art-or-science-develop-a-massive-downline.html</link>
		<comments>http://www.ecsuplanetarium.org/is-marketing-an-art-or-science-develop-a-massive-downline.html#comments</comments>
		<pubDate>Sat, 19 Nov 2011 02:42:43 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[arts and science]]></category>

		<guid isPermaLink="false">http://www.ecsuplanetarium.org/?p=287</guid>
		<description><![CDATA[Before that question could be answered, we must first know very well what marketing is and what it is not. Marketing isn&#8217;t calling family and friends to convince these phones buy what you have. It is not doing 3-way calls for your upline, which only discredits you and elevates your upline to the expert. It [...]]]></description>
			<content:encoded><![CDATA[<p>Before that question could be answered, we must first know very well what marketing is and what it is not. Marketing isn&#8217;t calling family and friends to convince these phones buy what you have. It is not doing 3-way calls for your upline, which only discredits you and elevates your upline to the expert. It is not spending your whole evening driving around town picking up your prospect, seeing a hotel meeting to hear the &#8216;top dog&#8217; of your company. So, if you&#8217;re doing any of these things, STOP!</p>
<p>So let&#8217;s look at what marketing is. Marketing may be the action and procedures for creating, communicating, delivering and exchanging a service or product that has value for the prospects. How do you do that, could it be innate or learned and it is marketing an art or science?</p>
<p>Looking at that last question, is marketing a skill or science, let&#8217;s look at the art side. What type of abilities and talents are needed? You need to be in a position to communicate, whether verbal or written, to get your message before your customer. Then your questions arise. What message do you communicate, how do you communicate and what skills are essential to speak effectively? You must learn to make your message so that your prospects see the value to them. Your message must target a strategy to their problem, filling a need, want or desire they&#8217;ve, and also you must contact confidence and leadership.</p>
<p>Now let&#8217;s consider the science side. What knowledge and skills are needed? It takes discipline, tested and proven knowledge and learned skills to implement the right way to market. You&#8217;ll want a reason bigger than your fears, know the correct steps to take, and employ effective skills that may only be learned. So, is marketing an art or science. It&#8217;s both.</p>
<p>The harmonious blending of art and science and learning the right way to advertise your services and products to your prospects will explode your home-based business away from wildest dreams.</p>
<p>Every single day struggling entrepreneurs are asking themselves, &#8220;Is Marketing an Art or Science&#8221;? Before you discover the correct way to promote your product or service and services, you will continue to spin your wheels.</p>
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